Key Canadian media measurement, advertising, marketing, analytics, research, broadcasting, digital media, and industry organizations used across the Canadian media ecosystem. Organizations: · A2C — https://a2c.quebec/en · AdClub of Toronto — https://www.adclub.ca · Advertising Association of Winnipeg — https://adwinnipeg.ca · Advertising Club of Edmonton — https://adclubedm.com · AMA — https://www.ama.org · AMA Toronto — https://ama-toronto

The execution will change depending on if you’re currently in a role and ready for something new within your organization vs. someone who is currently between jobs, or looking for a change, but the main strategy I recommend is the same. You’ve got to put on your PR hat and get in the news cycle. You want people talking about you when you’re not in the room. You want to create some momentum. You want to open doors. The more quality chats you have, the more doors will open. I

Navigating Professional and Brand Value in Uncertain Times In a time of economic uncertainty, trade disruptions, and shifting selection priorities, now is a good time to identify, own, and evangelize your professional currency. Your unique selling proposition, and how you leverage it can anchor you in times of rapid change and provide a powerful foundation for navigating new terrain. This line of thinking isn’t just for brands; it applies equally to our own personal curre